With the ongoing battle for Redefining the National Drink between TEA & MILK, one thing had tweaked my mind and insisted me to think Why Nothing can happen over Tea????
This debate is very close to my tongue as I am a TEA LOVER!!! Tea, if we see from commercial point of view may be the most revenue generating drink over coffee with lesser investment or capital (In India). But, coffee is considered more premium & stylish than tea, why is it so??? Tea with the origin from CHINA, may be considered as Out of the class beverage as it is a Chinese Product, while Coffee is sympathized or advocated by European as it is originated from Ethiopia!!!???
This debate is very close to my tongue as I am a TEA LOVER!!! Tea, if we see from commercial point of view may be the most revenue generating drink over coffee with lesser investment or capital (In India). But, coffee is considered more premium & stylish than tea, why is it so??? Tea with the origin from CHINA, may be considered as Out of the class beverage as it is a Chinese Product, while Coffee is sympathized or advocated by European as it is originated from Ethiopia!!!???
Whatever is the consideration of the world is why tea is not a stylish drink than coffee????
Certain points that have made my mind to put the thoughts are:
1) On the date with girl, you will always ask for Coffee not Tea.
2) On the date with girl, one will take her to Café coffee day rather than Tea spot!! (sounds logical to save the date)
3) Tea has cup while Coffee has mug!! We buy Coffee Mug not Tea Mug
4) Tea is consumed by Sales Guys, while Coffee by HR Managers.
5) Tea has Local Brand Names (Wagh Bakri, Jivraj, Somabhai etc.) with global presence, while Coffee has International Brand Names (Nestle, Bru etc.)
6) All High society ladies drink coffee, not tea!! Why so?
7) Tea has Kitli (small shops) while Coffee has Barista, CCD, why? What so special, coffee?
8) Tea helps to keep sleep away, while coffee cannot.
9) People enjoy Coffee, & spend 100s of Rupees behind Mocha, Cold coffee etc.
10) Coffee is being served in Air condition while TEA in HEAT!
11) People drink Star bucks coffee but no bucks for TEA?
12) TV Shows are produced with coffee (Koffee with Karan), why not Tea with Karan?
13) Coffee has beautiful ladies to endorse it (Deepika padukone), while Tea has no one!
14) Coffee ads have International jingles, while Tea ads have Local feel!!
15) Tea being served with 3 tea cups in one hand, while Coffee in Special Plate!! (Sophistication)
16) Coffee does not have different tastes while Tea has it! Then why tea is not global drink!
There can be many more arguments on deprived Tea, but whether one believes it or not, both the drink symbolizes the different status! A single beverage (coffee) can create big business (revenue), why can’t tea? Lot can happen over coffee but nothing can happen over tea? This is a puzzling question, which always click my mind when I drink tea.
What is there in Coffee, that it has created so huge and premium market that Tea cannot generate globally or nationally? Taste, Flavor, Availability, Preparation etc.! What makes coffee so highly positioned beverage than tea? Why price of Café Mocha is higher than that of Darjeeling Tea as the later is much more famous than the previous one?
What has made coffee much highly positioned, status oriented & global product? Is it Product Positioning, Product Elements (quality), Brand awareness/ recall, Target Groups? What else?
There can be many more arguments on deprived Tea, but whether one believes it or not, both the drink symbolizes the different status! A single beverage (coffee) can create big business (revenue), why can’t tea? Lot can happen over coffee but nothing can happen over tea? This is a puzzling question, which always click my mind when I drink tea.
What is there in Coffee, that it has created so huge and premium market that Tea cannot generate globally or nationally? Taste, Flavor, Availability, Preparation etc.! What makes coffee so highly positioned beverage than tea? Why price of Café Mocha is higher than that of Darjeeling Tea as the later is much more famous than the previous one?
What has made coffee much highly positioned, status oriented & global product? Is it Product Positioning, Product Elements (quality), Brand awareness/ recall, Target Groups? What else?
Why Tea fails over Coffee when it comes to sophisticated revenue generation? The question is still a puzzled and unanswered!
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